Salesforce Marketing Cloud Intelligence Implementation Service (Aka Datorama)
As a powerful digital business intelligence platform, Salesforce Marketing Cloud Intelligence (Datorama) enables organizations to consolidate, analyze, and visualize marketing data seamlessly by standardizing, enriching, and harmonizing data from diverse sources.
It features a flexible and scalable data model. Using it, you can make data-driven decisions and enhance marketing strategy optimization.
Key Features
Extensive API Connections
- Direct API connections to leading marketing platforms such as Google Adwords, Meta (Facebook), LinkedIn, and many others.
- Seamless integration with Salesforce products, including Marketing Cloud, Sales Cloud, and Service Cloud, ensuring unified data management.
- Offline and Customized Data Integration: Import offline data sources such as CRM exports, spreadsheets, or other proprietary datasets using the TotalConnect feature.
Cross-Channel Dashboards
- Build comprehensive, multi cross-channel dashboards to merge data from various sources.
- Leverage visualization tools to generate actionable insights through tailored, dynamic reports.
Automated Triggers and Reports
- Configure automated triggers to monitor KPIs and notify stakeholders based on pre-set rules.
- Generate in-depth reports to track performance, identify trends, and inform strategic decisions.
Why Choose
Salesforce Marketing
Cloud Intelligence?
It’s the ideal solution for marketers to centralize data, unlock insights, and improve collaboration within a single platform. By reducing IT dependency, Marketing Cloud Intelligence boosts marketing team efficiency and independence, enabling faster decision-making and driving more impactful campaigns that deliver measurable business outcomes.
Why Choose Inferow?
10+ Expertise in implementing successful Salesforce Marketing Cloud Intelligence (Datorama) projects.
Experienced experts in Marketing,
Data Analysis, Business Consultation, and Integration Services.
Specializing in process design and optimization tailored
to client needs
Guidance on business trends and best practice during the implementation plan.
We help you overcome
Salesforce implementation
challenges.
Post-launch support
and Manage services.
Our Experts
Nir Meltzer
Founder & CEO
- Industrial and Management Engineer
specializing in process design and optimization
tailored to client needs. - 10+ experience in implanting Marketing Cloud Intelligence.
- 15+ experience in Salesforce Sales Cloud
- 12+ experience in ServiceMax.
Ronit Berliner
Solution Engineering
- Programmer
- 5+ experience in implanting Marketing Cloud Intelligence (Datorama)
- 5+ experience in Salesforce Sale Cloud
- 2+ experience in Salesforce Data Cloud
Elyasaf Hershkovitz
Business Development
- Programmer
- 7+ Marketing Expert
- 5+ experience in implanting Marketing Cloud Intelligence (Datorama)
- 5+ experience in Salesforce Sale Cloud
How We Implement Salesforce Marketing Cloud Intelligence (Datorama)
Pre Discovery
Discovery
Data Integration
Build
Visualization
Frequently Asked Questions About Salesforce Marketing Cloud Intelligence (Datorama)
What is Salesforce Marketing Cloud Intelligence? +
A digital BI platform that enables organizations to consolidate, analyze, and visualize marketing data from various sources, facilitating data-driven decision-making and optimization of marketing strategies.
How does Inferow approach Salesforce Marketing Cloud Intelligence implementation? +
We start with pre-discovery meeting to understand the customer needs and define project scope. Then, we start the Discovery phase where we learn the customer business process, define business logic rules and understand visualization needs.
How much does it cost to implement Marketing Cloud Intelligence? +
Pricing depends on project complexity, the number of data sources (e.g., Facebook, Google Ads, TikTok), the required dashboards, and the harmonization fields needed for data unification. Larger implementations with extensive integrations and custom configurations may require additional resources, affecting the overall cost.
How long does it take to implement Salesforce Marketing Cloud Intelligence? +
The implementation progress is estimated at three months. However, it can only be determined after requirements have been gathered.
What are the challenges of Salesforce Marketing Cloud Intelligence implementation? +
As with any project, it is essential to adhere to timelines and maintain a consistent pace to ensure efficient work. Therefore, the major challenge lies in collaborating with large teams, gathering information from end users, accessing data sources, and so on. To overcome this challenge, we equip every project with our experienced project manager.
Is Salesforce Marketing Cloud Intelligence the same as Datorama? +
Yes! Datorama is the former name of Salesforce Marketing Cloud Intelligence (MCI).
Can Salesforce Marketing Cloud Intelligence connect to CRM systems? +
Yes! Salesforce Marketing Cloud Intelligence can connect to any data source by API or other vendors such as SFTP, SQL, BigQuery etc.
Do I need a Salesforce Sales Cloud to connect to Salesforce Marketing Cloud Intelligence? +
No! Salesforce Marketing Cloud Intelligence can connect to any data source by API or other vendors such as SFTP, SQL, BigQuery etc.
What is the difference between Salesforce Marketing Cloud Intelligence and Tableau? +
Marketing Cloud Intelligence (MCI) is built for marketing analytics, offering automated data integration and campaign insights. Tableau is a general business intelligence tool, providing advanced data visualization for any business function. Use MCI for marketing data and Tableau for broader analytics across departments.